Salish Matter: A Teen Social Media Star

Salish Matter (born November 29, 2009) is an American social media personality and gymnast. She first came into the public eye as the daughter of photographer and YouTuber Jordan Matter, and has since built her own following online. Born and raised in Nyack, New York, Salish was part of a creative family – her father Jordan is a well-known photographer and author, and her mother, Lauren Boyer Matter, is a veterinarian. The family later moved to Los Angeles, California, where Salish and her older brother Hudson (also a photographer and social media creator) grew up together. Salish’s grandparents on her father’s side are film director Alex Matter and model Paula Feiten, reflecting the family’s artistic background.

Salish Matter’s Profile

Family and Upbringing

Salish grew up surrounded by her family’s creative pursuits. Her father Jordan frequently includes Salish in his work – for example, he produced popular YouTube videos featuring her in various dance and activity challenges. This close collaboration helped Salish gain an early introduction to filming and performing. Her mother Lauren often appears in the family’s content as well, supporting Salish’s growing interests. Salish shares a tight bond with her older brother Hudson Matter, who also posts photography and video content on social media. The family’s pet dog (named Boomer or “Boomie”) is another familiar face in Salish’s videos.

From a young age, Salish enjoyed creative activities and athletics. She took up competitive gymnastics, eventually reaching level 7 and even earning a medal at a USA Gymnastics regional championship in 2022. Alongside gymnastics, she developed a love of dance (often seen in her videos) and other hobbies. Salish is a vegetarian and spends her free time with friends, playing with her dolls, and caring for her dog. Despite her rising fame, she continues to attend school and enjoys normal childhood experiences with her family.

Career and Rise to Fame

Salish’s online career began around 2020, when she started appearing regularly on her father’s social media. One early viral moment was a TikTok in February 2020, where she danced to Ciara’s song “Get Up”. Fans took notice of her cheerful personality and talent, and she quickly amassed followers alongside her father’s posts. As her visibility grew, Salish launched her own YouTube channel in 2023, focusing on lifestyle and dance videos. That channel surged in popularity – according to reports it hit over 1 million subscribers within a few videos. As of 2025 she has well over 2 million subscribers on YouTube, and her Instagram account (@salishmatter) has millions of followers.

Salish’s content often showcases her athletic skills and upbeat energy. She posts dance challenges, gymnastics routines, and fun family vlogs. Viewers also see behind-the-scenes of life with her famous father; she is best known for appearing on her father Jordan’s TikTok, Instagram, and YouTube channels. These appearances helped catapult her own fan base. In short, Salish built her following by sharing joyful, family-friendly videos that combine dance, humor, and personal life.

Social Media Influence

Salish Matter is a prominent figure on Instagram, TikTok, and YouTube. On Instagram she goes by @salishmatter, a handle she shares with over 3 million followers. There, she posts photos and short clips of her dance moves, gymnastics practice, travel, and daily life. On TikTok, she has similarly gained a large audience with energetic dance and stunt videos. Her YouTube channel, simply named Salish Matter, features longer videos and vlogs – she often films challenges and day-in-the-life clips alongside her dad and family. As of mid-2025, her YouTube channel has grown to over 2.5 million subscribers. This multi-platform presence makes Salish a familiar face to many teens and families online.

Because of her friendly, positive style, Salish has become especially popular with younger viewers. She is often highlighted for her authenticity and her messages of positivity. For example, she frequently posts about staying active and being kind, and fans appreciate that she seems like an upbeat girl next door. In interviews and fan posts, many mention how Salish shows that kids can be creative and confident online while still being “normal” teenagers (going to school, hanging out with friends, etc.).

Hobbies, Interests, and Talents

Outside of social media, Salish is an accomplished gymnast and dancer. She began gymnastics at a young age, and her training paid off with competitive success – in 2022 she won a medal at a USA Gymnastics regional meet. Her agility and balance make her dance videos especially impressive. Indeed, Salish’s father’s photography books (like Born To Dance: Celebrating the Wonder of Childhood) often highlight her as an example of youthful athletic grace.

In addition to sports, Salish enjoys creative hobbies. She collects dolls, spends time with friends, and has a reputation for being very caring toward animals. For instance, her beloved dog “Boomie” (often called Boomer) appears frequently in her posts and is known to her fans. Salish has also mentioned that she loves traveling and exploring new places with her family, which she sometimes documents online. Through all these interests, she continues to present a fun and energetic image to her followers.

Achievements and Collaborations

Salish Matter’s notable achievements reflect her popularity and skill:

• Nickelodeon Kids’ Choice Award (2025) – Salish won the award for Favorite Female Creator at the 2025 Kids’ Choice Awards. (She even got a classic “sliming” ceremony after accepting the blimp trophy!).
  
• Gymnastics Medal – She earned a medal in the USA Gymnastics regional championships in 2022, highlighting her athletic talent.
  
• Book Feature – Salish was featured on the cover of her father Jordan Matter’s photography book Born To Dance: Celebrating the Wonder of Childhood.
  
• YouTube Milestone – After launching her own YouTube channel in 2023, she quickly surpassed 1 million subscribers. Her channel continues to grow into the multi-millions.
  

Salish has also worked with other popular young creators. She often collaborates with her childhood friend Nidal Wonder, a teen flipper and YouTuber – they make videos and even released a friendly duet song addressing rumors of a romance. In addition, Salish has appeared with other well-known family content creators, including The Royalty Family and Matt & Rebecca. These collaborations have helped broaden her audience and show her personality in different formats.

Recent Developments (2024–2025)

In the last year, Salish Matter has continued to grow her presence and explore new projects. In mid-2025 she attended the Nickelodeon Kids’ Choice Awards, where her win as Favorite Female Creator brought extra media attention. She regularly posts new content on all her platforms and recently celebrated reaching several million followers on Instagram and YouTube. Salish is also continuing her gymnastics training and may compete further, balancing that with school and filming.

Her family background remains a strong support: father Jordan continues to mentor her in photography and performance, and mother Lauren and brother Hudson often appear in her newest videos. Looking ahead, Salish is expected to stay active in social media and entertainment. Fans eagerly watch for her next dance video, gymnastics routine, or family vlog, confident that her cheerful energy and talent will keep inspiring audiences in 2025 and beyond.

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